“Branding” the Self

June 1st, 2009

In It To Lose It

Apparently I need to find a method to improve my memory: my car insurance expired today and I forgot to pay it.  Oops.  Lesson learned, I need better organization, and perhaps a reevaluation of my current activities.  I feel like I’m extremely busy to the point of distraction, and I am not satisfied with that.

Changing subject, I have started a new process, or rather just realized I’ve been working towards it all along.  I’m working on “branding” myself, as they say in marketing.  I’m trying to create an image for myself that is attractive and professional, that inspires confidence in my abilities and will lead to personal growth and new opportunities.  Because I have close friends who work in the beauty industry, I fully understand the importance of your physical image as a woman: fitness level, hair, nails, clothing and makeup.  Whether it sounds superficial or not doesn’t matter: in a job interview these are the ways that women are physically judged.  I went to school, developed my mind and have a variety of skills, but I still feel that I am lacking in job interviews, and obviously I haven’t been offered a job yet…

So I am currently working on improving my fitness level continuously, and my hair looks pretty and healthy.  I am hoping to learn some new hair styles that I can do at home (my taste in hair has always been a bit stale, long and flowing is my boring preference).  I am taking out more time to make sure my nails look nice, either freshly polished or just buffed to a shine.  My latest chore to tackle I started this morning: makeup.  I have decided to start applying makeup every morning because every professional, successful business woman I know wears at least a little bit of mascara and gloss.  I know that I can always use concealer on the dark circles under my eyes (had them since my parent’s rocky divorce as a child).  This is my plan to contribute to my personal success and I feel that if I act and look like a successful person, then I will eventually become a successful person.

One can only hope…or play dress up. :)

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